The Logo
Creating the logo for Telltale Studios by PRowl was an exciting endeavor aimed at crafting a visual identity that not only incorporated elements from the parent company but also stood on its own, telling its own unique story. To achieve this, the logo design team decided to incorporate at least one color from the PRowl Communications brand, ensuring a visual connection between the two entities. However, in order to establish its individuality, a distinct color palette was developed, reflecting the diverse and vibrant nature of the studio. Each color was carefully chosen to evoke different emotions and to symbolize the creativity, energy, and storytelling potential that Telltale Studios embodies. The resulting logo captures the essence of the studio's vision, bridging the connection to its parent company while also crafting its own narrative through thoughtful design and an engaging color palette.
Elements
The evolution of Telltale Studios' logo was a deliberate and creative process, beginning with the selection of fonts that would capture the essence of the brand. The name "Telltale Studios" was brought to life using the Harrington font, chosen for its strong and distinctive appearance, representing the studio's bold and confident nature. For the "by PRowl" part of the logo, the Helohandletter font was selected, adding a touch of playfulness and personality to the design.
Next, the logo incorporated a yellow square element, symbolizing a photo and acting as a frame to encapsulate the story within. This element represents the core of the studio's purpose, emphasizing its commitment to visual storytelling. The square also serves as a visual nod to the digital aspect of photography, reminding viewers of the modern techniques employed.
Identity
Lastly, the logo incorporates a quill, representing the ancient art of storytelling. This element adds a touch of nostalgia and tradition while tying it back to the parent company, PRowl Communications, through the association with an owl feather. Though not immediately recognizable as an owl feather, the thought process behind it was to symbolize wisdom, knowledge, and the connection to the parent company's identity.
The evolution of these elements resulted in a logo that not only captured the essence of Telltale Studios but also showcased its own unique personality. The combination of fonts, the use of the yellow square, and the inclusion of the quill all work together to create a visually engaging and meaningful logo that embodies the studio's commitment to powerful storytelling and its connection to the wisdom of the owl.
